Monthly Archives: April 2012

Krill & Fish Oil Marketing Schemes: What are they really selling?

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The Health Coach

Do you have any idea how difficult it is to properly extract oil from dead animals (e.g. cod liver or krill or salmon) so as to preserve all the active ingredients and prevent it from going rancid at the same time?

Truly, this would be a great feat, if it could be accomplished successfully. The point is that it can’t be done successfully; hence, we have a LOT of people paying LOTS of money for fish and krill oils that are both rancid and devoid of much of their original nutritional value.

This is an extremely unfortunate situation because of how many people buy these oils in the midst of serious healing crises, medical emergencies and other grave health challenges. Not a pretty picture … at all!   Continue reading